Sometimes things don’t work according to our expectations, often due to lack of expertise, skills and time. Managing your Amazon seller central account in such a way that it turns into a success, demands a professional approach and many may feel puzzled by all the ‘stuff’ that Amazon expects from third party sellers. Make one little mistake and you risk ruining the reputation you made over time with so much hard work. That’s where the professional service of an Amazon marketing agency can help you stay out of trouble using the expertise, experience and skills they have about Amazon TOS, Amazon Marketing and dealing with Amazon support stuff.

The most common reasons people turn to an Amazon marketing agency is to manage their Amazon account, including:

  • Established businesses with no presence on Amazon, knowing they are missing out on a huge opportunity
  • Businesses that already have an Amazon account, but its competitors are doing way better
  • Businesses that realizes, they are not doing as good as they should/could

It all boils down to Time and Money when a business is deciding about doing it all on its own or hiring specialized services. When deciding whether to outsource or do it in-house, three main questions need to be answered.

Will spending more time get things right and bring desired results?

What are the expected increase in revenues after optimizing the Amazon channel strategy?

What is the amount of money being lost due to the time consumed in putting things straight?

Not only can hiring an Amazon marketing agency to do all the hard work be a time-saving and profitable idea, but it’s can also be more effective in the long-run and help you focus more on your core operations. Here are the top three reasons why an Amazon marketing agency can prove to be very helpful when it comes to managing and expanding your business on Amazon:

1. Agencies know what really works


The amount of detail involved in efficiently managing an Amazon account can often become mind-boggling, leaving business clueless about what to do next. It requires a lot of time and effort to get to the depth of how things actually work on Amazon. Many businesses simply cannot afford to spend that much of time and energy in experimenting with things. An Amazon marketing agency has the capacity and capability to identify and solve issues in a short amount of time. An inexperienced seller may take weeks just to figure out a problem e.g. an unauthorized seller marketing a counterfeit of your product.

There are a number of procedures and processes that need to be followed to effectively launch a product on Amazon. As an inexperienced seller, you may cover up some of the important things, but chances are that you’ll also skip some of the important stuff that shouldn’t be ignored. That’s where specialized marketing agencies can help as they already have all the checklists, templates and in-depth know-how how to get you the results you’re striving for. Agencies can launch, optimize and troubleshoot issues for you on a daily basis and can monetize on opportunities, which an inexperienced user is likely to miss.

2. Amazon Marketing agencies such as Azon Services are up-to-date with best practices and recent developments.


Amazon is always at work to make processes and technology better and spends a huge amount of its annual budget in Research and Development. Businesses often find it hard to keep up with the latest industry trends and opportunities as they already have a lot to do. However, a specialist agency can fill the gap as it’s their job to stay current with the industry developments.
Amazon’s PPC algorithms, capabilities of the platform and terms of services have always been a subject of constant change. The company also keeps launching better and more efficient programs like the Launchpad program to better serve the market. Considering these factors, there is always a lot to learn and failing to keep up with these changes can significantly affect your business. Specialized professionals are always busy in finding out what new opportunities a change can bring or how it could hinder existing business.

3. An Amazon Marketing Agency enables you to focus more on your business growth


It’s not an easy task to manage multiple marketing and sales channels at once, especially when it comes to selling on Amazon. Hiring the services of an Amazon marketing agency can save you a huge amount of time required to plan, implement, optimize and troubleshoot on Amazon. This time can instead be utilized for more strategic business activities, including business and product development. This allows staff to stay focused on core activities instead of spending countless hours with product feeds and figuring out what works on every channel themselves.

Conclusion


You are always likely to get more out of working with specialized professionals regardless of your requirements. Hiring services of an Amazon marketing agency is a cost-effective and smart idea whether it’s about launching a product or seeking help for a specific tool like PPC management. Being successful on Amazon isn’t just about what to do, knowing what not to do is equally important and an Amazon marketing agency can prove to be very effective in dealing with these do’s and don’ts.

Looking to exploit business opportunities offered by Amazon?
Want to expand your existing business online?
Or just seeking help regarding a particular tool?
Specialized services are always a better option than trying to learn, experiment and do it all by yourself.

At Azon Services we can:

  • Plan and execute your brand’s launch on Amazon, both at national and international level
  • Manage PPC campaigns with Amazon Sponsored Ads
  • Keep up with the latest trends
  • Identify growth opportunities
  • Create Amazon listings, A+ listings image content for Amazon
  • Perform Amazon seller central account audits
  • Get Amazon Reviews for your product
  • Identify issues and troubleshoot (product suspension, category ungating etc.)
  • Offer Consultations and implementation support
  • Solve budding problems before they become huge

From initial engagement to ongoing optimization and growth, we can handle all the work for you. We have the expertise, skills and experience required to launch, maintain and expand your business on Amazon. This includes planning, assortment review, implementation, customer reviews, ensuring best practices, sponsored ads, reporting, customer service and escalations and new product launches.

And it’s not just about launching and managing products at a domestic level. Amazon marketplaces around the globe present a huge opportunity for businesses to maximize their revenues and expand into new and growing markets. Managing the growth and expansion the right way can mean the difference between a good and a great business.

Katherine Hill

With years of Amazon Experience under her belt. She's the go-to person for cutting-edge Amazon Strategies and always an edge ahead of everyone else. On Azon Services she's sharing her latest Amazon insights with established and aspiring Amazon Sellers. She holds a Master in Integrated Marketing from New York University.
Katherine Hill