The Importance of Amazon Marketing Services (AMS)
Available for Vender Central and Vendor Express, Amazon Marketing Services is an online, self-service advertising solution to enhance brand discoverability. Like other advertising solutions, advertisers use AMS to drive demand for their products through Sponsored Search, Headline Search and Product Display Ads. Amazon vendors and even some 3rd party sellers who have been using Amazon for a long time can benefit from Amazon Marketing Services, but access to Amazon Vendor Central is required in either case. Amazon allows advertisers to start their advertisement campaign even on a low budget (as little as $100) and on a click-based payment.