Important Update: Due to changes in Amazon’s Terms of Service, giving away a free or discounted product in exchange for a review is not allowed anymore. Therefore some of the methods described here (such as 2. and 4.) are not viable anymore. Methods like Post-Sale Follow Up Emails (5.) are now even more important for getting genuine product reviews.
Around 2/3 of customers read online reviews before making a buying decision, but only a tiny fraction of customers actually write a review of products they bought. No Amazon reviews means almost zero sales, which consequently means no reviews, and the cycle continues. Here are some tips to break the cycle and how to get reviews on Amazon without breaking a sweat.