If you are brand owner – why should you sell on Amazon?
You might already have a successful wholesaling operation
OR, you might be established on your own webstore via Shopify, Bigcommerce, or something similar
OR, you might be a new brand looking to gain traction as soon as possible.
And now you’re thinking about expanding your channels.
You’ve likely heard Amazon is a logical next step – but why?
As a logical brand owner you want to understand WHY before you ever make a decision based on hype simply for hype’s sake.
The “WHY” is what I’ll address in this blog post.
Let’s get right into the first reason.