If you are brand owner – why should you sell on Amazon?

You might already have a successful wholesaling operation

OR, you might be established on your own webstore via Shopify, Bigcommerce, or something similar

OR, you might be a new brand looking to gain traction as soon as possible.

And now you’re thinking about expanding your channels.

You’ve likely heard Amazon is a logical next step – but why?

As a logical brand owner you want to understand WHY before you ever make a decision based on hype simply for hype’s sake.

The “WHY” is what I’ll address in this blog post.

Let’s get right into the first reason.

People who want to expand or even start with Amazon international selling often find themselves in a tricky situation. With the excitement also come fears of things like shipping delays, credit-card frauds and a whole bunch of other things. But selling internationally on Amazon is not as risky as many people believe and with the right strategy, selling through Amazon’s international marketplaces can be very rewarding.