Amazon Listing Optimization Archives - Azon Services Amazon Listing Optimization Archives - Azon Services

Archives for Amazon Listing Optimization

Amazon Buy Box Explained – Tips to improve your buy box share

First of all, what is the Amazon buy box?

The Amazon buy box is the big orange call to action that usually says “Add to Cart” and leads shoppers to the payment process when clicking on it.

When you are just a shopper on Amazon you might not even know about it, but when you search for something and click on a listing that comes up, then only one seller, even if there are many for that particular product, will be the one that “owns” that listing for the moment. That seller is in the buy box. What about the others? There is a small link below the buy box, the call to action that says “3 New from $X,XX”. Ever noticed that? Well when you click on that you’ll see a list of sellers, their item price, shipping cost and estimated shipping time. Only the one on top is in the buy box.

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amazon reviews

8 Ways to Get Amazon Reviews for Your Product

Important Update: Due to changes in Amazon’s Terms of Service, giving away a free or discounted product in exchange for a review is not allowed anymore. Therefore some of the methods described here (such as 2. and 4.) are not viable anymore. Methods like Post-Sale Follow Up Emails (5.) are now even more important for getting genuine product reviews.

Around 2/3 of customers read online reviews before making a buying decision, but only a tiny fraction of customers actually write a review of products they bought. No Amazon reviews means almost zero sales, which consequently means no reviews, and the cycle continues. Here are some tips to break the cycle and how to get reviews on Amazon without breaking a sweat.

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