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Why You Should Sell on Amazon?

If you are brand owner – why should you sell on Amazon?

You might already have a successful wholesaling operation

OR, you might be established on your own webstore via Shopify, Bigcommerce, or something similar

OR, you might be a new brand looking to gain traction as soon as possible.

And now you’re thinking about expanding your channels.

You’ve likely heard Amazon is a logical next step – but why?

As a logical brand owner you want to understand WHY before you ever make a decision based on hype simply for hype’s sake.

The “WHY” is what I’ll address in this blog post.

Let’s get right into the first reason.

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Amazon Seller Central vs. Amazon Vendor Central

Amazon Seller Central and Vendor Central may sound like the same thing, but the differences are significant and change the way you do business on Amazon. Amazon Seller Central is an excellent option for third-party sellers that want Amazon shoppers to see their stock on the site. Almost anybody can use Seller Central to sell their products to Amazon customers who are ready to pay a premium. However, the same is not true in the case of Amazon Vendor Central as it’s an invite-only system. To qualify for Amazon Vendor Central, your business needs to be prominent on Amazon’s radar. Popular brands and big companies are usually the kinds of sellers that make it to Vendor Central, which also changes the seller status from being a third-party seller to becoming a first-party seller (in fact Amazon is doing the selling for you).

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Amazon Seller Central Tutorial – How to Navigate Your Seller Central Account

So you’re well on your way to learning how to sell on Amazon, well done!  You probably already know that before you can do anything, you’ll need to sign up for a professional Amazon seller account.  Once you signed up, go to the Amazon Seller Central home page where you’ll enter your email address and password that you used when creating your account.  It will look like this.

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Amazon Seller Central Account Registration – Getting Started

So you’ve decided to take a  plunge into Amazon, huh? Makes sense! The big ‘A’ is one of the world’s largest online retailers with over 90 million unique visitors every single month in the US alone. That’s a staggering amount of eyeballs waiting to catch a glimpse of your product listing.

Not convinced yet?

Sales of 3rd party sellers on the the global Amazon Marketplaces grew by 33% in 2014 to over 2 million items sold. That’s amounting to a staggering gross merchandise volume (GMV) of 32.7 billion in 2015!

In fact 43% of all items sold on Amazon are by third party sellers, from big companies to families and individuals.

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